A New Tool, For a New Way of Communicating!

The apparent simplicity of the blog can be misleading. Just like any means of communication, it comes with a number of challenges and requirements.  What is needed from the onset is a shrewd analysis with a technical solution adapted to your needs.

multiple-media.com can help you on both counts, and deliver a turnkey solution.

The challenges

The main challenges, when building and running a blog, have to do with the following areas: technology, design, contents, and "politics".

• Technology: the solution you choose must be safe, flexible, and user-friendly. 
   
• Design: even if a blog's design is intentionally uncluttered, it must blend with your company image and your product branding. 
   
• Contents: a good blog, which attracts the visitors, requires time and constancy: content has to be created, validated, and approved, comments must be reviewed, etc. 
   
• "Politics": you must expect some opinions to differ from yours. This is the price to pay for the right kind of trafic. Visitors feel it very quickly, if someone tries to mislead them or manipulate them, although this does not mean strict control cannot be exerted.
   

Preliminary analysis

You start off asking a number of questions are typical processes of communication:

• What are your objectives?
• Who are your target audiences?
• What type of blog do you want: Public, private, or both? Joint authorship? Strictly informational? Business intelligence oriented? Event-driven?
• Who will be managing the blog (i.e. who is the editor)?
• What kind of budget do you have?
• What name do you want to give your blog?

Content

Defining the type of content you want is therefore essential:

• What topics will you talk about?
• Are these topics related to your core business?
• Can they attract an audience that is large enough to make your investment worthwhile?
• Can you write about these topics regularly? (In other words, do you have enough to say about them?)
• Do these topics involve enough change - or are your commentaries engaging enough - for visitors to come back regularly?
• Which angle will you choose: light and funny, thought-provoking, passionate, informative, curious, innovative, controversial, visionary...?
• How often will you post commentaries? Daily? Weekly?

Finally, do you have the necessary resources, in terms of copy-writing, editing and proof-reading? 

A solution tailored to fit: MMCM-Blog

The blog management tool you will use has a strategic importance. It must meet specific criteria, in terms of user friendliness and corporate data. It must be simple and easy - a success factor, rather than an impediment.

MMCM-Blog meets all these conditions.

We will help you to set up your blog and to choose your...

• design
• headings
• links to marketing promotions or other sections of the corporate site

More about MMCM-Blog.

You can also contact us:
by email, at request [ @ ] multiple-media.com
or by phone: 514 276 7660 or 1-866-790-MMCM.

A top-notch reference!

CAA-Quebec chose MMCM-Blog to manage a blog where one can read notes and commentaries from the Chief Executive Officer about the organisations's yearly cruise, "La Croisière du président". Passengers and the general public are invited to post their comments.