MMCM 6: A Major Asset for Marketing Departments

To understand the true nature of the changes introduced with MMCM 6, one has to consider its revolutionary capacities in terms of personalized marketing communications. Indeed, this version supports online strategies that target different markets with common contents.

The new architecture, based on a "skins" logic, enables content syndication: this involves an automatic personalization of common contents through various graphic layers. Marketing and communication departements can now tailor a message to different target groups through web sites that have completely different graphical layouts, yet are all based on the same core content.

Such power and flexibility would have been unthinkable just a few months ago!

MMCM reinforces its position as leading CMS of its category

MMCM 6 opens fascinating new horizons for:

• geolocalisation
• ethnic marketing
• transnational site management

Also, the name of a page can now be posted in the same language - French or English - as the page. This translates into more efficient site indexation by search engines.

Once again, MMCM consolidates its position as a leading corporate CMS!

Typical users

• National companies whose products or services vary according to the areas and/or target markets
• Multinational companies who post syndicated content through sties that are personalized to reach different target markets specific national and/or regional sections

Advantages for users and webmasters

Our mantra: usability!

• Stationary menus for the most commonly used functions: no need to scroll down
• Clear link towards a full-page WYSIWYG HTML editing tool
• Automatic creation of HTML page names
• Planned password deactivation
• Sophisticated monitoring of all maintenance and update activities
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Advantages for Administrators

MMCM 6 tightens security measures even further in order to exceed the expectations of the most demanding companies, for the benefit of all.

• Validation module to avoid duplicating page titles
• Site metadata editing interface
• User profile management interface
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