Canada Brokerlink, the largest Canadian-owned property and casualty insurance brokerage, announced today that it had launched a portal with 55 new websites that closely reflect the company’s marketing positioning, based on localization, by leveraging leading edge technology provided by Montreal agency multiple-media.com.
“We are proud that our new online presence truly reflects our Insurance. In Person™ brand promise, by showcasing each of our 55 offices and the real people who serve our customers”, said Tom Reid, Chief Operating Officer of Canada Brokerlink. “Our preliminary research indicated that customers and prospects wanted our people to be approachable and easy to find. The new brokerlink.ca delivers on those requests. Each brokerlink.ca website gives our customers easy access to information, with all the appropriate links and learning tips, while highlighting local brokers’ community involvement for the first time”, said Reid.
On the new brokerlink.ca home page, visitors are asked to enter their postal code or choose a city. This automatically leads them directly to their local broker’s home page, giving them the opportunity to contact the people who actually serve their community in terms of insurance and financial services. A portion of each website is personalized with information about each broker, while offering access to considerable industry-specific content. The technology behind this accomplishment is MMCM, a powerful user-friendly content management solution (CMS) developed by multiple-media.com.
“When we started talking with Canada Brokerlink, we quickly realized that they have a well defined marketing strategy that can be summarized in one word–‘Approachability’”, said Renato Cudicio, President of multiple-media.com. “Taking things from there, all we had to do was build on that concept and translate it into the online world, using our communication know-how and proprietary leading edge technology. The result is a highly integrated mix of content that is both rich and personalized–and coincidentally, that’s exactly where the Web is headed“.
About Canada Brokerlink
Canada Brokerlink is the largest Canadian Owned Property and Casualty Insurance Brokerage, with over 50 offices and more than 200,000 customers across Alberta and Ontario. Canada Brokerlink is an entirely new kind of Insurance Broker that cuts through the jargon, departments and bureaucracy, bringing Insurance and Financial Services together, and delivering them in a personal and friendly way. Insurance. In Person™ means that Canada Brokerlink brokers are community-based so they can get together with clients to discuss their specific insurance needs while drawing on the strength and size of a major network. Insurance. In Person™ stands for brokers who are approachable, knowledgeable and ready to deliver relationship-based advice.
Contact persons
multiple-media.com
Renato Cudicio
President
www.multiple-media.com
Canada Brokerlink Inc. Head Office
Tom Reid
Chief Operating Officer
Suite 200, 1400 - 1St Street SW Calgary, Alberta T2R 0V8
(403) 218-1321
www.brokerlink.ca
