Gazelles Rally 2010: The Intact Insurance Team, Supported By Multiple- Media.Com, Tackles the Moroccan Desert!
March 19, 2010
This morning, at 5:13 GMT, the Gazelles Intact Insurance team found out – at the same time as the 216 other competitors of the Rallye Aïcha des Gazelles–exactly what kind of challenge awaited them! They were handed a RoadBook containing, all in all, one map, the maximum mileage allowed, and the time they had to cover that distance in order to win the first official leg of the event after the warm-ups. Manon Robinson and Martine Coulombe, both from Gaspésie, will need all their talent and enthusiasm to make it through these 130 km of pure navigation in the midst of the Moroccan desert. You can follow them, almost in real time, on their blog: www.GazellesIntactInsurance.com
For the “Gazelles Intact Insurance” team, this is their first participation in this 20th edition of the high-profile Rallye Aïcha des Gazelles event. In 2002 and 2003, however, multiple media.com also backed up teams that were financed by ING Insurance.
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multiple-media.com enthusiastically supports the Gazelles Intact Insurance team in this race, which will carry on until March 27. Among other things, the Montreal Web agency is providing the team with MMCM-Blog, its reliable, flexible and user-friendly proprietary tool. MMCM-Blog is designed for companies who wish to integrate a safe, reliable blog into their communication strategy and manage it on their own.
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“Though MMCM-Blog is a corporate solution, it meets the needs of our Gazelles team and is user-friendly enough for Manon and Martine to manage it on their own, even in these circumstances” said Renato Cudicio, president of multiple-media.com. “During the competition, they can easily post new blog entries via a satellite phone or a simple Internet connection, so their families, friends, colleagues and supporters will be able to follow their adventure.”
The Gazelles’ Rally
Since 1990, thousands of amateurs and professionals of 33 nationalities, age 18 to 65, have taken to the Moroccan desert with various vehicles–4x4s, crossovers, quads, trucks, motor bikes–in this 100% female rally. This sports event aims at developing “a different version of automobile competition”, one that is entirely off-road, focuses on efficiency rather than speed, uses traditional navigation instruments, and is carried out in the respect of local populations and the environment in a spirit of mutual help and personal achievement. The Gazelles’ Rally is carboneutral and compensates for its CO2 emissions since 2006.
multiple-media.com and MMCM
Created in 1997, multiple-media.com offers integrated Web strategy, content and application development services. The Montreal full-service agency differentiates itself through the excellence of its client services, the reliability of its solutions and the high quality of its productions, which efficiently blend communication and technologies. MMCM, multiple media.com’s powerful proprietary CMS, allows non-technical users to build and maintain multilingual Web sites and portals in real time. MMCM-Blog is a multiuser and multilingual user-friendly blog editor.