Thanks to MMCM 6, the latest version of the
online content management system developped by Web agency
multiple-media.com,
every business can now target different groups with personalized
messages that are simultaneously deployed on Web sites that have
vastly different looks.
"To understand the true nature of the changes
introduced with MMCM 6, one has to consider its revolutionary
capacities in terms of personalized marketing communications,"
explains Renato Cudicio, president of multiple-media.com. "This
version offers Webmasters great possibilities by supporting the
dissemination of a core content through several different sites
that are tailor-made to target specific market profiles."
The new architecture supports content
syndication, which involves an automatic personalization of core
contents through various tags and graphic layers. Just a few
months ago, such power and flexibility would have been
unthinkable!
MMCM 6 opens fascinating new horizons for
geolocalisation, ethnic marketing, and transnational site
management. Typical users include national companies whose
products or services vary according to each area and/or target
market, and multinational companies who post syndicated content
through sites with specific national and/or regional sections.
With these new functions, MMCM once more consolidates its
position as a leading corporate CMS...
