multiple-media.com announced today that in collaboration with
Monkey & Snake, a California- and Quebec-based agency, it will
build a Web site for Taylor Brothers Farms, a Californian organic
dried prune producer whose products are sold worldwide,
particularly in Europe and Korea. The site will be generated by
MMCM, multiple-media.com's proprietary Content Management tool
(CMS), considered as the most powerful in its category.
This new market breakthrough is the result of a strategy
multiple-media.com implemented nearly two years ago to expand its
operations to the North-American market as a whole. The Montreal
Web agency now supports the online marketing activities that Van
Houtte, a Quebec-based fine coffee roaster and coffee-break
services supplier, has undertaken to spearhead its growth in the
American and Canadian markets. Since summer 2007,
multiple-media.com also manages a coast-to-coast Canadian network
of Web sites for insurance and services financial brokereages.
"We are very happy with this mandate, which consolidates
the development of our activities South of the 43rd Parallel," said
Renato Cudicio, President of multiple-media.com. "Also, since
Taylor Brothers Farms products target diversified wholesale
customers, namely purchasers from Japan, Korea, Europe - and, of
course, the US - this means we will be in a position to leverage
our international experience, as well our scientific know-how about
usability in different cultural contexts."
The objective of Taylor Brothers Farms' new, user-centered, site
is to offer international wholesalers easier access to more
detailed information and to enhance awareness of their products on
the national retail market, e.g. by highlighting the organic
qualities and many health benefit of dried plums. The Californian
producer, who also owns a prune processing plant, a packing and
processing plant in Poland, and a distribution unit in South Korea,
has grown organic fruit for more than 40 years in the fertile
Sacramento Valley.
Monkey & Snake will produce the interfaces and contents of
the new site, while multiple media.com will manage the ergonomic
and technical aspects, calling upon its talented programmers and
using MMCM, its proprietary CMS, to generate the site.
Monkey & Snake
Based in Québec and California, Monkey &
Snake is a distributed agency specializing in photography, graphic
design, art direction, Web design, branding, and packaging. It
carries out high-level assignments for customers located in the US,
Canada, Europe, and Japan.
multiple-media.com and MMCM
Created in 1997, multiple-media.com is a one-stop
shop for Web strategy and application development services. The
Montreal agency differentiates itself through the excellence of its
client services, the reliability of its solutions, and the high
quality of its productions, which efficiently integrate
communication and technologies. Developed by multiple-media.com,
MMCM is both a powerful and user-friendly Content Management
Solution that non-technical resources can use to build and maintain
multilingual Web sites in real time.
