The entire Intact website – which is actually a national portal with personalized content for each region – has been freshened up, including the information architecture, programming, design, and content. multiplemedia also fine-tuned the mechanism behind the content syndication process.
“The syndication system supports the publishing of common content in various regional sections of the website while integrating specific information tailored to local needs,” said Renato Cudicio, president of multiplemedia. “This allows the organisation to personalize information according to the products and services offered in each region.”
The new website gives more prominence to a tool that allows users to find, in just one click, a nearby broker who offers Intact Insurance products.
The navigation was also thoroughly redesigned for enhanced effectiveness and instant access to the most important pages.
The launch of the new website coincided with Intact’s acquisition of AXA Canada, which was concluded in September.
Since its creation in 1997, digital agency multiplemedia has worked with Intact Insurance (previously ING Canada, and Commerce Group prior to that) to develop Web solutions that support the growth strategy of Canada’s largest home, auto and business insurance company, protecting over 3 million customers.
