Publications Rousseau, a Canadian leader of business information for the automotive sector, launched today autosphere.ca, a comprehensive B2B portal designed to become a hub for the entire industry.
Besides offering a broad range of specialized content–latest news, video clips, feature articles, advertorials, pictorials, events–autosphere.ca focuses on the multiple business management concerns of decision makers in the automotive sector: entrepreneurs and managers, as well as their associates and employees. The new portal therefore presents content designed to meet the needs of this target audience in the areas of management, technology, training, human resources, environment, etc.
“In a constant concern to develop and innovate, Publications Rousseau adopted at the end of 2007 a strategy to diversify its media delivery systems, which include the Internet today, and E communications tomorrow,” said Rémy Rousseau, the president, publisher and founder of Publications Rousseau. “As we prepare to celebrate the company’s 15th anniversary, this portal is a present not only to ourselves, but even more to the entire Canadian automotive industry, at a time when it is undergoing major change.”
autosphere.ca mainly comprises four sections–automotive repair, auto body repair, tires, and fleet management–which match the company’s various offline publications. Publications Rousseau’s business portal has an identity of its own, however, e.g. with specific contents and a search engine which will make it possible to explore its archives.
“autosphere.ca definitely belongs to a new generation of business portals that take into account two basic needs managers have: save time and be more effective”, said Renato Cudicio, president of media-multiple.com. “And the best way to do that is to offer them a content-rich platform with a user-centered approach that makes access to these contents easy.”
In addition to creating the design, the information architecture, the visual design and doing part of the integration for autosphere.ca, Montreal Web agency multiple-media.com played a strategic role in accompanying Publications Rousseau and was instrumental in developing an authentic, added-value online presence.
One important aspect of Publications Rousseau’s approach is that the company will perform daily updates of the portal on its own, with no additional technical expertise, using MMCM, multiple-media.com’s proprietary content management tool (CMS). This will make it possible for the publisher to integrate its online publishing activities with its businesses processes and to closely follow current trends and audience needs.
About Publications Rousseau
Founded in 1994, Publications Rousseau is a leader of the automotive business information in Canada. Its portfolio of products includes 8 business magazines, as well as supplements, special editions, directories and special events. The company is active in four sectors, namely mechanical repair, auto body collision repair, tires, and fleet management. Publications Rousseau is engaged in a diversification of its distribution platforms, which now include the Internet and E communications.
Contact persons
Publications Rousseau: Alain Gariépy – 514 984 2269
