Québec SMEs now have a source of information and strategic
advice to help them counter the economic threat from China.
SECOR TAKTIK, a
subsidiary of
SECOR, Canada's
largest strategy consultancy firm, recently asked
multiple-media.com, a company specializing in communications and
Web technologies, to build RiposteChine.com (litterally "Responding
to China"), an innovative corporate blog-site.
RiposteChine.com targets
manufacturing companies, which are particularly vulnerable to the
inroads Chinese imports are making into the Canadian market, with
strategic information analyses and concrete examples, based on over
25 case studies.
"The Chinese offensive is already launched, explains Louis J
Duhamel, the Secor-Taktik associate who is responsible for
RiposteChine.com. The result is that Quebec
has already lost 100,000 to 150,000 jobs. We should no longer fear
on saying to what extent China represents a danger to the economy
of a country like ours. Although current actions, such as tax
credits on the purchase of new machinery are useful, they will
never be enough. The message that we want to send is, 'Don't give
up! You can differentiate your products enough to remain - or
become - competitive enough'!"
The primary challenge, according to Duhamel, is the information
deficit, which prevents companies from realizing the extent of the
damage that is being done. This is why an initiative like
RiposteChine.com is important and why it can play a key role
through its innovative contents and the technologies it is based
upon. Both a blog and a Web site, it offers users an opportunity to
learn more about the issue of Chinese competition, to read or to
download comprehensive documentation on the subject, and to comment
the documents or the reactions of other users.
The "engine" behind RiposteChine.com is a corporate Web Content
Management System (CMS) that was created and integrated by
multiple-media.com. "RiposteChine.com is neither a standard
corporate site nor a personal blog", explains Renato Cudicio,
President of
multiple-media.com.
"A company blog-site like this one must be based on technology that
is both safe and reliable, while offering enough flexibility to be
integrated with the company's systems. Not only does the solution
we offer answer these criteria, but it is based on solid
technologies, such Java and XML, and it seamlessly integrates with
transactional applications. Finally, it is affordable, since the
advanced technology it is based on was developed in Quebec "
multiple-media.com's services also encompass communications
consulting services since the Montreal company not only masters the
technology but helps its customers define their needs in terms of
Web communications: "Personal blog sites are being created in huge
numbres, but there are much less corporate blogs, especially
media-focused ones like RiposteChine.com", says Cudicio.
Representative of this "Web 2.0", media-oriented approach, is
the fact that the editor of the site is none other than Alain-Marie
Carron, a former journalist for Le Monde who held higher managerial
positions for large communication groups such as Reader's Digest
and Québecor Média. "RiposteChine.com will make it
possible for company managers to keep current about the Chinese
competition and to find out how they can turn this threat into an
opportunity", said Carron.
The SECOR-TAKTIK initiative stems from a large-scale research
about China that it carried out in 2006. The conclusions of another
recent research will be disclosed in a lunch-conference by Louis J.
Duhamel on May 24. Duhamel will focus on response strategies
developed by companies from Quebec, Canada and Europe.
About SECOR-TAKTIK
A subsidiary of SECOR Consulting, Canada's largest
independent strategic consulting firm, SECOR-TAKTIK was designed to
respond to the specific needs of SMEs. It's mission is to help SME
owners increase their company's overall performance and revenues by
supporting them through its systematic approach, as well as the
know-how and passion of a highly energetic and experimented
entrepreneurial team.
About multiple-media.com
Created in 1997, multiple-media.com is a one-stop
shop for Web strategy and application development. The Montreal
company differentiates itself through the quality of its client
services and the reliability of its solutions, which stem from an
authentic convergence between communications and technologies.
