Groupe Lepelco, a major South Shore insurance broker, started deploying its new Web strategy involving the launch of its new website, www.assurancelepelco.com, and a social media presence, with the support of Quebec web agency multiple-media.com.
“When you’re constantly looking for better ways to meet your customers’ needs and requirements, you keep a close eye on your environment and you act upon those observations”, said Marc St-Pierre, Vice-President, Business Strategy, at Groupe Lepelco. “Like everyone, we can see that Internet and social networks play an increasingly important role in our lives. It was clear for us that we needed to develop a presence in this fast-moving environment. ”
“With a content-rich, second-generation website and an approach of social media that is both enthusiastic and realistic, Groupe Lepelco is positioning itself as an industry leader”, said Renato Cudicio, president of multiple-media.com. “Groupe Lepelco has a very proactive attitude regarding present changes which are impacting the way we do things in almost every field. This gives them an undeniable strategic edge.”
The first step of the online strategy involved revamping the website. With a new design, a new information structure, and new programming, assurancelepelco.com has been redesigned and rebuilt from the bottom up, and a large part of the content has been rewritten. This comprehensive website contains a large “Tips and Tools” section with FAQs, suggestions, recommendations, useful information and so forth. Moreover, a new section on farm insurance has been added as well as a complete English version. Clients and others can also obtain online automobile insurance and housing quotes in a few minutes.
The second step was to empower clients. Groupe Lepelco customers can manage a major part of their profile themselves and do their own address changes, add or withdraw a vehicle, add or withdraw a driver, change the information concerning a driver, and so on.
Third step: build a social media presence. This begins with the creation of a Facebook group, where all can follow the various activities of Lepelco Group through photo albums of various events, read articles about the Group and, of course, become a “fan”.
Besides developing a strategy for Groupe Lepelco, multiple-media.com provided the graphic design, information architecture, programming and copywriting. The Groupe Lepelco website is powered by MMCM, the powerful online content management solution created by the Montreal Web agency.
Groupe Lepelco
Groupe Lepelco, offers individuals and businesses of the Montérégie area insurance products and financial services that are tailored to their specific needs, in a context of warm and friendly relationships. Groupe Lepelco’s main assets are the know-how, professionalism and thoughtfulness of its employees, the quality and diversity of its products, and its innovative approach, key to successful adaptation to an ever changing market. Groupe Lepelco is very involved in its community and it supports five South Shore organizations on an ongoing basis.
multiple-media.com
multiple-media.com provides small, medium and large companies with a complete range of online services including communication strategies, website designs, email campaign creation and management, SEO website audits and more. Its CMS and blog solutions are based on secure software that is either Open Source or commercial. Since its very beginnings, the company has developed and supported MMCM, a powerful software suite that includes MMCM-CMS for website management, MMCM-Blog for blog management, and MMCM-Postal for email campaign management.
