multiple-media.com announced today that it had
recently developed and implemented an entirely new Website for Van
Houtte to showcase a new line of products, Source H2O, a unique
water filtration system for workplaces.
The content-rich
Source H2O
site promotes the health benefits of good hydration, reviews
the four major water filtration techniques - coal filters, UV
lamps, ozonization, and reverse osmosis - and offers links
towards various Web sites containing information about water.
Prospective customers can also find out about the features and
advantages of the Source H2O line of products, which companies
can rely on to provide their employees with healthy drinking
water, at an excellent quality-price ratio.
"
Van Houtte
is currently the leading supplier of Office Coffee Services in
North America, and we are present in 75,000 companies," said Mr.
Joseph Audi, Director of Marketing at Van Houtte. "That gives us
an ideal vantage point to observe a growing need for filtered
water. Since Van Houtte offers turnkey coffee services, we found
it logical to also provide a safe and reliable solution for
water. Hence Source H2O, which will mainly be marketed through
the Website created by multiple-media.com."
The Source H2O technology is based on a double
filtration process, i.e. a UV lamp and an ultra fine
Micropur© activated carbon filter based on a 0.5 micron
folded filtration membrane. This technology makes it possible to
guarantee a water that is safe and pleasant to drink, and is free
from bacteria, viruses and other undesirable
micro-organisms.
"The Source H2O Website positions Van
Houtte as a trailblazer, whether one considers the service it
offers or its concern to inform the public as seriously and as
objectively as possible about water issues," said Renato Cudicio,
president of multiple-media.com. "Furthermore, we followed
cutting-edge technology and usability guidelines when building
the Website itself."
Pure code for pure water
Technically speaking, the new site is powered by MMCM 6.0,
the most recent version of the content management tool developed
by
multiple-media.com,
while MMCM CRM - another application from the same software suite
- is used for customer relationships.
Moreover, the site complies with the best
interoperability standards, as the "W3C valid" badge displayed on
the home page testifies (W3C stands for "World Wide Web
Consortium"). XHTML 1.0 programming ensures faster download
speeds, better search engine indexing, and increased
accessibility, independently of the browser and the format,
particularly in the case of mobile devices.
About Van Houtte
Founded in 1919, Van Houtte is a leading gourmet coffee
roaster in North America, involved in nearly every aspect of the
industry. Van Houtte selects and buys its beans, roasts and
packages its coffees, manufactures state-of-the-art, single-cup
brewing equipment, and markets a wide range of unique products to
retail, office, café and online customers.
