Content = Visibility

Three major factors lead to a successful blog: content, content and... content. A good blog stems mainly from a sincere desire to be useful, and to contribute. This produces several results.

Authentic, on-going, added-value content helps:

• generate interest, therefore links to your blog
• gain faithful visitors
• develop customer relationships
• enhance the company's profile
• increase media coverage opportunities

Viral effects of links

Quality content generates increased traffic, causing a chain reaction: the more comments are posted on your blog, the more other blogs and sites will create links towards your blog.

One important thing to know about search engines is that the number of links to a site is a determining factor in the algorithms they use. Therefore with an appropriate blogging solution, these links quickly make your site more visible to search engines and they enhance your page rank. 

This drives up SEO (Search Engine Optimization).

Since your site shows up more often - with a better page rank - in the search engine lists, it gets more traffic. As a result, you get more prospective customers and more sale opportunities.

Keywords 

Another source of SEO that has to do with your blog's content is the use of keywords that are directly related to your activity sector. Colourful and varied content, focused on your business activities, increase the probabilities that your site will be crawled by search engines. (Although this does not mean that you should "sprinkle " content with key words, or try to build it exclusively around key words.)

Customer community

Last, but not least, an effective content strategy helps you to create a community of bloggers/readers. This community can be a cornerstone for success, helping to generate and test ideas for new products and services, and even championing them once they are on the market.

To have an idea - for free! - of contents that relate to your type of activity, just contact us by email or by phone: 514 276 7660 or 1-866-790-MMCM.

Other success factors

This overview of blog success factors would not be complete without seven more parameters:

Technology       Feedback        Added value         Openness
RSS Feed          Frequency      Transparency

Technology made easy

In fact, the ideal technology is the one that takes less time and effort to get used to, while producing the best results. This was our guiding principle when we created MMCM-Blog!

RSS feed

An RSS feed (RSS stands for Really Simple Syndication) allows subscribers to keep abreast of the news posted on your blog without having to access it directly. This makes it possible to maintain a community of people interested in your products and/or services.

Feedback

Posting a blog where people cannot post comments is like inviting friends to spend an evening listening to you without being able to respond to you or to speak among themselves. You'll find yourself alone very quickly!

This explains why blogs that do not offer space for comments have trouble keeping readers. The blog culture is a culture of participation, and it is precisely this participation, and the debates it gives rise to, that will make your blog come alive.

Publishing frequency

The more your blog is updated often, the more your readers have reasons to come back to it, and more your site's page rate is likely to improve. Conversely, slowing down causes readers to lose interest. Running out of steam is sometimes inevitable, but there are ways of limiting the negative consequences. This probably explains why large companies have not one or two, but literally dozens - even hundreds - of blogs out there!

For your MMCM Blog solution, contact us by email at request [@] multiple-media.com or by phone: 514 276 7660 or 1-866-790-MMCM.