An Undeniable Marketing Asset!
If you want to:
- Breathe new life into your Web site
- Make it much more interactive
- Get closer to your target markets by offering them ongoing information and a discussion forum
- Create an inexpensive market monitoring solution
A blog could well be the easiest solution!
Through ongoing information and interaction, blogs help develop client trust and build a community of customer bloggers. This has a positive effect on corporate profile, whatever the size of a company. Also, Web sites which contain one or several blogs are crawled much more quickly by search engines. In fact, certain experts presently believe that from a marketing point of view, not having a blog can prove disastrous!
In a nutshell…
A blog (from "Web log") is an uncluttered Web site that is generally created and maintained by a clearly identified individual - the blogger - who regularly publishes his ideas and impressions on various subjects in the form of short texts, sometimes accompanied by photographs, drawings, sounds and external links. Visitors can usually leave comments or complementary information.
A growing number of people use blogs to express their opinions or ideas. An unassuming form of publication, blogs offer the advantage of making it possible to react immediately to current events.
Considered in its early days as a passing fad, this new means of communication has very quickly become part of everyday life. Every week, new players join and the "blogosphere" expands a little further.
The result is that we hear about blogs more and more. Journalists, politicians, comedians and ordinary citizens: everyone seems to have their own blog!
This fits in with a trend towards users being directly involved in the production of content. Sites such as YouTube, Facebook, or MySpace as well as wikis, usergroups or blogs offer Web users more and more room to express their ideas.
The ripple effect of these parallel medias is such that they show up on the radar screens of large audience measurement organizations. Nielsen, for example, monitors CGM (Consumer Generated Medias) to find out which companies are being spoken of, and in what light.
According to a majority of specialists, companies can no longer ignore blogs, and should at least ask themselves the question: What would a business blog add to our present means of communcations?